Our Story

Our Objective
企业宗旨


As an initiator, founder and provider of the now legendary siew pows, the quality of products became the first and foremost priority. From the basic ingredients right up to the shelves, only the best siew pows will ever see the light of day, reaching out to customers.

芙蓉烧包坚信食品是良心企业,因此对产品的卓越品质,要求做到最好,绝不求其次;从原料的筛选到完成制作,都讲究最好的材料。达到最卓越的品质,为顾客提供优质,安全的食品。
Our Vision
海外展望未来


It is best to say that traditional servings serves the best comfort in any community, color and creed. Likewise, Seremban Siew Pow aims to promote the classic Chinese favorite, a flaky piece of puffy pastry with a sweet and savory surprise inside that goes way back in time. From a local Chinese food to a global exposure, this is the ultimate ambition of Seremban Siew Pow Food Stuff Enterprise Sdn. Bhd.

发扬与推广美食是基业荣昌食品企业有限公司的企业远景。立足大马,放眼国际。


1973

It all goes down to the beginning of an empire when Mr. Teh parents took the biggest decision to embark on a sweet and savory journey that will soon become a household favorite. His ever-loving but talented mother took the biggest role to spark the recipe, produce and market the scrumptuos siew pows in and around the vicinity or Seremban that will go down history as the famous Seremban Siew Pow.

烧包,一个口感绝佳的马来西亚道地美食特产 是由郑家母亲亲手研制出的可口食品。此由郑老先生合资创业以及郑老太太全权负责制作烧包及销售。


 



1986

Mr. Teh, the owner and the eldest son of the Teh family. He ventured into snack food business but unfortunately failed with experiencing 4 months of hardest time ever. However, he saw that his mother’s siew pao business was blooming well with lowest capital that needs. So he decided to start his own business and not to be separated from siew pao.


郑家长子,郑绍基先生,由于在糖果业的发展上面对挫折以及经历四个月的低潮后,眼看母亲,陆梅影女士的烧包生意好且投资小,所以决定投身于烧包行业,从从此与烧包结下不解之缘…..

 



1987

At the beginning of his career, Mr. Teh travel with a small old van to sell his siew pao at Seremban wet market. His siew pao was selling like hot cakes and grew well because of the best quality assured. Next, he began further expand his business by supplying his siew pao to coffee shops and mini markets. His business concept continues until 1989.

初时,每逢早上八点,郑绍基先生以一辆小型旧货车载着两百粒烧包到芙蓉大巴刹售卖。由于烧包品质良好,生意渐好,之后便转型为批发至芙蓉茶室及杂货店售卖,此经营方式一直持续至1989年尾。









 



1990

Mr. Teh was so ambitious. He wishes to make his siew pao well known by everyone. So, he decided to explore and starting develop further to Kuala Lumpur market. Mr & Mrs Teh willing to drive his small old van from Seremban wet market in the morning and rush to SS2 Petaling Jaya at afternoon to sell more siew pao. Mr & Mrs Teh believing that a good product will definitely be appreciated by everyone. Never giving up attitude and continuous spirit to make consistently best siew pao, they began to see their business rapidly grow.

即便烧包生意已闻名全芙蓉,然而郑绍基先生还是不满现状,更是希望能把产品持续发扬光大,扬名海外。因此决定到吉隆坡发展并最终在Petaling SS2寻获合适的地点。因此,郑绍基先生以及其太太,杨碧莲女士,每天早上得先去芙蓉大巴刹售卖烧包,接着再赶到吉隆坡Petaling SS2开档售卖烧包。由于每一天都得在芙蓉与KL之间往返,在长时间的工作环境下,杨碧莲女士经常会因为疲倦而在车上睡着。然而,在刚开始营业的三个星期内,吉隆坡分行业绩也只达到两百粒烧包。但郑先生坚信好的产品一定会有人欣赏,以及凭着坚持到底的精神及良好服务的口碑,使其吉隆坡分行的业绩迅速增长。除此之外,为了让烧包成为芙蓉代表性的土产,郑先生将其命名为‘’芙蓉烧包‘’



1991

Mr. Teh siew pao was grown from unknown local delicacy till extreme demand for supplies. Mr. Teh then partnered with his 4 siblings to this business. The company was named after the four brothers – “Kei Yip Weng Cheong Food Ltd Co”. At that time the main kitchen was located at Seremban and head office at Old Klang Road (Kuala Lumpur). They recruited agents to sell and market their siew pao. In just a short time of period, Seremban siew pao was spread widely available all over Malaysia.

烧包从乏人问津至远近驰名,“芙蓉烧包”这名称已然成为芙蓉不可或缺的代表性食品。为了继续扩展至其他州属,郑家长子,郑绍基先生便连同兄弟-郑绍业先生,郑绍荣及郑绍昌先生,联合创立食品公司, 并加入每个兄弟的名字命名为 “基业荣昌食品企业有限公司”。当时,芙蓉店铺为中央厨房,公司总部则设在吉隆坡旧巴生路。为了扩展烧包行业至其他州属,芙蓉烧包采用了先进的冷冻货车以确保烧包在运输过程当中不会变质或腐坏。除此之外,当时的郑先生更以档口经营概念快速吸引代理加入并迅速发展至全马各地。
 



1999

This was the year the brand’s Goals & Policies came about and officiated, just in time to draw a line between imitations, Seremban Siew Pow knock-offs disrupting their market share popping up everywhere. The proven franchising policies of KFC and McDonald’s became their point of reference with the company’s aim to build a stringent quality control process much like the fast food giants.

此外,郑先生也成立了华师傅这一品牌,其目的有三,一是为了避免商家鱼目混珠滥用品牌,利用自制的烧包称为‘芙蓉烧包’。其二是效为了仿KFC及Mcdonald系统化及品质保证的经营方式。除此之外,华师傅感叹许多优良中华美食不得以发扬光大,因此他决定为中华美食尽一份力,让华师傅-芙蓉烧包成为全世界闻名的美食之一。  




 



2007

Seremban Siew Pao Empire purpose and goal are to improve Negeri Sembilan tourism and further enhance economy. Those dreams are achievable with the company brand and structure to another level height of success. Seremban Siew Pao Empire is to introduce our authentic Chinese cuisine and as a rest and eating point cater for North-South highway users.

为了让公司品牌以及规模提升至更高层次,郑先生在位于南北大道收费站设立了芙蓉烧包城。此目的也为南北大道使用者提供美食休息站,品尝道地的中华美食,更是希望能帮助提升森州旅游业以及经济发展。目前已经有许多国外旅客在此消费。

 

 


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